Brand & Experience

Customer perception is your greatest source of learning.

The experience defines the brand

Bottom-up branding in the digital age.

In today's experience economy, it’s all about the customer experience. Sure, a good product is still important, but the experience that comes with the product makes the difference. Crafting a great experience starts with a clear goal, a purpose. This goal must run through every bit of the customer journey, from campaign and chatbot to online shop and thank-you mail.

Adwise helps companies to create a fitting customer journey, from brand image all the way down to fulfillment. We start with the question behind the question (purpose, mission, vision) and how to transfer it to customers and the organization. Next, we transform all of this into the best possible experience, addressing each channel and touch point.

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Dilemmas

in Brand & Experience.

Dilemmas

in Brand & Experience.

Campaign versus customer experience?
Contact us

Dilemmas

in Brand & Experience.

Dilemmas

in Brand & Experience.

What makes my brand future fit?
Contact us

Dilemmas

in Brand & Experience.

Dilemmas

in Brand & Experience.

What is a best practice in digital right now? What isn’t anymore?
Contact us

From Why to Wow

The perfect customer experience starts with a solid brand purpose.

We build brands in the digital space. But is your brand future-fit? Many companies move forward to digital, but forget to bring the total brand experience up to speed. Take a dated logo or a corporate identity that works that doesn’t work well in digital space. We freshen up the brand and make it perform in today's world.

A good digital campaign or website starts with a clear goal. That is why we often go back to the core of the business: the why, the purpose, the value proposition. What does the brand really stand for? How can an online presence really shape that? Our approach doesn’t only apply to consumer brands, but also to B2B providers and employer brands. Digital touches the core of every company and the core must be solid as a rock.

Success in digital has three elements: customer experience, customer experience and customer experience. At Adwise we always look at how people really experience the organization. We look for the gaps in the overall experience and smooth them out. Only a seamless experience builds unbreakable customer relationships that pay off.

Brand & Experience specialists

Our brand & experience brains and hands.

Tom de Haas Head of UX & CRO / Senior UX & CRO consultant
Marieke Bakker Head of Concept & Content / Senior Content Strategist
Rian Spekle Digital Consultant
Jeroen Kolkman Senior Animator & Motion Graphic Designer
Jolanda van Dijk Digital Creative
Edwin Vroonland Visual Designer

Do you have any questions? Or are you just curious?

Let’s get in touch.

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    name@company.com
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    +316-12345678
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