Grayle

Switch to Magento2 makes Grayle future-ready at once

Innovative platform for custom solutions

Grayle faced a digital challenge. The outdated webshop is giving way to a modern platform that brings sales and lead generation together. With a focus on brand reinforcement and usability, Grayle is transforming its digital presence. The result? An innovative combination of e-commerce and content that serves custom customers and wholesalers.

Grayle

Your partner in data.

Grayle is a leading data expert in networking solutions. From patch cabinets to fiber optic and copper cabling, the brand is known for its high-quality products and extensive expertise. Grayle offers customers future-proof network solutions and distinguishes itself with a strong focus on service and reliability.

The challenge

A digital upgrade for long-term growth.

The existing Magento webshop no longer met the requirements of the modern client. The site was inconsistent in multilingualism, barely optimized for marketing and only gave Grayle a limited look and feel as a brand. The new generation of leaders within Grayle were looking for a partner who could not only create a new webshop, but also help with a broader digital strategy.

There was doubt between Magento and Shopify, with a competitor offering Shopify as a cheaper option. In the end, Grayle chose a Magento solution, combined with a full-service marketing approach, to ensure long-term digital growth.

Strategic approach

Expertise and e-commerce combined in one platform.

We developed a strategy that focuses on strengthening Grayle's positioning as an expert, by building a platform that is more than a web shop. The goal is to both sell products and showcase expertise. Content is combined with e-commerce to appeal to different audiences, from end users to wholesalers. Through thorough analysis of market segments and customer needs, an integrated solution was developed with Magento 2 and the Adwise Page Builder. This allows Grayle to combine their product offering with high-quality content, differentiating them as a knowledge player.

A dynamic platform that inspires and serves users

Simple product management with PIM.

We realized a content-driven webshop, with clear product categories, user-friendly search functionality and an integrated knowledge base. The homepage contains a dynamic block that directs visitors to specific target group pages. Smart segmentation allows visitors and their preferences to be better understood.

An integrated Product Information Management (PIM) system allows Grayle to easily manage product information, while multilingualism is optimized on a single platform. This approach enables a strong impression both in SEO and user experience.

Key results

A leap forward in all respects.

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A modern webshop with content in Dutch and English.

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Manageable platform with a custom PIM optimized for various users.

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Improved search functionality that directs different product codes to the same result.

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An integrated knowledge base that positions Grayle as a knowledge player and increases SEO value.

The impact

A future-proof market position for Grayle.

Grayle now has a future-proof platform that not only drives sales but also strengthens the brand. Customers experience a user-friendly and informative web shop that understands their needs immediately. At the same time, Grayle gathers valuable insights through the platform, allowing them to grow strategically and maintain a strong position in the market.