Using the Snapchat World Lens
Heracles wants to be an innovative soccer club and propagate this image as much as possible, including on social media. Snapchat is the perfect medium for that, because it allows you to experiment to your heart’s content with augmented reality. You’re undoubtedly familiar with those Snapchat filters you can use to add puppy dog ears or a little crown to your face. However, the Snapchat World Lens allows you to also use the normal camera (i.e. the outward-facing camera) and decorate the world around you with, say, rainbows and stars. The perfect way to add generate some excitement about the Heracles – FC Twente derby in 2018.