Heracles Almelo

A new digital standard for premier soccer clubs

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Logo Heracles Almelo

Launch of a state-of-the-art platform

Premier soccer club Heracles Almelo is a highly progressive club that is all about innovation. Heracles Almelo wants to launch a website that keeps loyal fans committed and gets them excited to take the next step of conversion in the ticket and web shop.

Nomination:
2019 Website of the Year
Launched
29 June 2019 View website

Strategy

Data, personalisation and technology.

Premier soccer club Heracles Almelo is a highly progressive club that is all about innovation. Heracles Almelo wants to launch a website that keeps loyal fans committed and gets them excited to take the next step of conversion in the ticket and web shop

With the aid of a data-driven strategy, we realised a leading digital platform that enhances fans’ experience through personalisation of makes optimal use of the e-commerce potential. A new standard for the entire premier league, realised in only seven weeks’ time!

Data

Getting to know fans.

Data helps us get to know the fans better so that we can be personal and relevant to them. Thanks to a data-driven strategy, we are able to play into important touchpoints between Heracles Almelo and fans optimally so as to increase conversion. This technology makes it possible to personalise content, ads and promotions based on stored user details and preferences.

Personalisation

Relevant and personal content in each stage of the customer journey.

We used the current technical infrastructure to link up all of the data sources and thus centralise all data. With the aid of powerful algorithms and machine learning, we are now able to predict customer intentions based on available data and develop 360-degree customer profiles. This enables us to offer automatically generated, relevant and personal content during every stage of the customer journey.

Technology

Everything connected..

We’ve created a solution that connects all premier league soccer platforms with one another, including website statistics (obtained via Sports Alliance), ticket sales (Zicht) and Opta Sport.

‘Engaging Adwise as our partner has given us an innovative, data-driven way to grow, step-by-step, into the leading premier club in terms of the digital dimension.’.

Bas Wolters - Marketing & Communication Manager for Heracles Almelo

Tom de Haas

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