Heracles Almelo

A new digital standard for premier soccer clubs

Launch of a state-of-the-art platform

Premier football club Heracles Almelo is a very progressive club that revolves around innovation. Heracles Almelo wants to launch a website that keeps loyal fans committed and gets them excited to take the next step of conversion in the ticket and web shop.

Services

Nomination:

2019 Website of the Year

Launched

29 June 2019 View website

Strategy

Data, personalization and technology.

Premier football club Heracles Almelo is a highly progressive club revolves around innovation. Heracles Almelo wants to launch a website that keeps loyal fans committed and gets them excited to take the next step of conversion in the ticket and web shop

With the aid of a data-driven strategy, we realised a leading digital platform that enhances fans’ experience through personalization and makes optimal use of the e-commerce potential. A new standard for the entire football league, realised in only seven weeks time!

Data

Getting to know fans.

Data helps us get to know the fans better so that we can be personal and relevant to them. Thanks to a data-driven strategy, we are able to play into important touchpoints between Heracles Almelo and fans optimally so as to increase conversion. This technology makes it possible to personalise content, ads and promotions based on stored user details and preferences.

Personalization

Relevant and personal content in each stage of the customer journey.

We used the current technical infrastructure to link up all of the data sources and centralize all available information. With the aid of powerful algorithms and machine learning, we are now able to predict customer intentions based on available data and develop 360-degree customer profiles. This enables us to offer automatically generated, relevant and personal content during every stage of the customer journey.

Technology

Everything connected..

We’ve created a solution that connects all premier league football platforms with one another, including website statistics (obtained via Sports Alliance), ticket sales (Zicht) and Opta Sport.

‘Engaging Adwise as our partner has given us an innovative, data-driven way to grow, step-by-step, into the leading premier club in terms of the digital dimension.’.

Bas Wolters - Marketing & Communication Manager for Heracles Almelo

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